From Concept to Camera Roll

Role
Art Director
Photo and Video Styling
Campaign Concepting

Client
Bojangles TriArc & Tands

Agency
TriMark Digital

Working alongside TriMark's production team, I help lead quarterly content productions for Bojangles franchise locations, creating seasonal photo and video assets that keep the brand fresh and culturally relevant across social media.

In 2026, I expanded my role in concept development, art direction, and on-set creative leadership for campaigns spanning new product launches, including Iced Coffee, Bo Bites and house-made ranch, as well as catering and tailgating initiatives. From pre-production planning and shot development to directing photography and video on set, I collaborate with photographers, videographers, and organic social strategists to create content tailored to each platform.

Whether we're producing polished food photography or capturing lo-fi, trend-driven social videos, the goal is the same: create authentic, appetite-inducing content that feels organic to the audience while strengthening the Bojangles brand.

Below are a few of my favorite content from our 2026 productions, with plenty more still to come.

Behind The Scenes

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Holiday Emails That Sparkle

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Immersive Walk-In Bath Experience