From Concept to Camera Roll
Role
Art Director
Photo and Video Styling
Campaign Concepting
Client
Bojangles TriArc & Tands
Agency
TriMark Digital
Working alongside TriMark's production team, I help lead quarterly content productions for Bojangles franchise locations, creating seasonal photo and video assets that keep the brand fresh and culturally relevant across social media.
In 2026, I expanded my role in concept development, art direction, and on-set creative leadership for campaigns spanning new product launches, including Iced Coffee, Bo Bites and house-made ranch, as well as catering and tailgating initiatives. From pre-production planning and shot development to directing photography and video on set, I collaborate with photographers, videographers, and organic social strategists to create content tailored to each platform.
Whether we're producing polished food photography or capturing lo-fi, trend-driven social videos, the goal is the same: create authentic, appetite-inducing content that feels organic to the audience while strengthening the Bojangles brand.
Below are a few of my favorite content from our 2026 productions, with plenty more still to come.
Behind The Scenes