Liberty Hardware launched a new fall collection of cabinet pulls, and as TriMark began iterating for Meta advertising, video and motion emerged as especially compelling alongside still photography. With limited imagery and video available across all 16 SKUs, we were tasked with quickly and efficiently building out a scalable asset library to support the launch.

I led the art direction in close collaboration with our in-house video team, developing simple but elevated styling solutions such as colored backdrops and minimal props. This approach highlighted the new finishes and allowed the hardware to stand out. I art directed both stylized flat lays and in-context shots, showcasing how the pulls perform on real kitchen cabinetry to help tell their installation story.

The resulting b-roll–driven video assets were successfully deployed across multiple Meta ad campaigns throughout Fall 2024 and into 2025, providing versatile, high-performing creative that extended the life of the collection well beyond launch.